How to improve our LinkedIn profile to find work and connect with companies

There are many ways to use social networks today.

Likewise, different platforms have different audiences and multiple practical applications. So you must choose well the type of RRSS that has the greatest impact for your environment and work objectives.

For those looking to share news about their professional career, catch up on industry news and trends, as well as establish a network of professional contacts, there is LinkedIn.

But getting started on LinkedIn can be overwhelming for some. Having a profile and connecting with other people is just seeing the tip of the iceberg.

Using LinkedIn requires a little more time and effort to make sure you're doing your best professionally.

While this effort includes creating networks that connect you with others like you, expressing your likes, leaving comments, and sharing useful content, one of the main keys to success is optimizing your LinkedIn profile.

How to Optimize Your LinkedIn Profile

Although copying and pasting your resume to your LinkedIn profile is easy, a simple copy/paste does not take advantage of all the features of the LinkedIn profile.

How to improve our LinkedIn profile to find work and connect with companies
The unique features of a LinkedIn profile can help you connect with recruiters and allow your profile to stand out from the millions of other profiles on the site.

On your LinkedIn profile, you should complement your resume, which helps explain your career path and future career aspirations. However, don't forget that in many ways, your LinkedIn profile is just like your resume.

That means a recruiter will spend about six seconds reviewing it, so you have to make those six seconds count.

The best areas to optimize

Of course, there are many steps to optimizing your LinkedIn profile. However, if you don't want to tackle an extensive listing review right now, focus on these four areas to give your listing an optimization boost:

The banner

One aspect of the LinkedIn profile that is often overlooked is the banner. This is the long image that appears at the top of your profile.

Although there is a default banner on LinkedIn, it's a bit boring. An eye-catching and professional banner can help your profile stand out and be remembered by recruiters.

Creating a custom banner is easy. You don't need any special skills. There are many free and low-cost design tools that have LinkedIn banner templates.

Just drag and drop the elements or images you want onto the banner. And make sure that you have the right to use those images or that you pay the license, to avoid future inconveniences.

While banners can be job-specific and career-related (for example, a photo of you giving a presentation), they're also a great way to communicate to potential employers or bosses who you are outside of work.

For example, a photo of a cause you believe in can help employers understand what's important to you and how you spend your free time. It also works, a photo of you at a fundraising event.

You may use the banner to convey other personal information about yourself. If you live in or near a big city, consider using the city skyline as your banner. Or use the skyline of your hometown.

If you're open or interested in moving, consider using the skyline of the city you want to move to as your banner.

In short, it is very important

The summary is the first thing a recruiter or hiring manager reads when they land on your profile. In some ways, your LinkedIn summary is very similar to your resume summary. You are "summarizing" who you are professionally and explaining why someone should hire you.

But your LinkedIn summary can and should be different from your resume summary. Unlike your resume, you have more space to reflect your professional achievements on LinkedIn.

Most importantly, the LinkedIn summary is keyword-searchable, which means a well-written and optimized summary will help your profile appear more often.


How is the LinkedIn summary different?

Although you have unlimited space for your LinkedIn summary, that doesn't mean you should write a novel about your professional experiences. A summary is just that: a summary. It should be short, succinct, and summarize your achievements as well as skills.

In many ways, the LinkedIn summary is a short story about your career. It should help recruiters understand your background and why you made the career decisions you did.

For example, if you've always loved playing with computers, you can tell a short story about how that led you to choose your current career.

However, if you have changed professions (or are changing professions), you may need to tell a different story. For example; If you were an accountant and are now a social worker, it may not be necessary to mention that you spent the first 12 years of your career as an accountant.

Put the good first


LinkedIn will only display the first 300 characters of your professional summary. That's about four sentences.

Although your summary can go beyond four sentences, be sure to create an engaging hook in the first four sentences, so that anyone who reads your summary will feel compelled to click the “see more” link.

If you're not sure how to create a compelling hook, consider including personal skills and accomplishments. For example, if you've been the top salesperson on your team for the last five years, start with that. Or, if you've increased customer retention, use those 300 characters to explain how you've achieved that goal.


Be careful with keywords

Including common industry keywords in your summary will help your listing appear in more searches. But choose keywords wisely. You shouldn't clutter your resume with keywords that aren't relevant to your skill set. And you also don't want to create a resume that is all industry language but doesn't highlight your skills.

Conversely, you also don't want to use meaningless keywords. Saying “I am a team player” is useless. Everyone says he's a team player (even when he's not).

Instead, incorporate important keywords that help explain who you are and why you do what you love. This, in turn, will help the employer understand how your skills will benefit the company.

LinkedIn Summary Example

Don't know where to start? Here is a valuable example.

I am a visual designer who enjoys helping brands connect emotionally with the public. Through the use of light, color, pattern and texture, I create more than a brand. I create an experience.

This is one of the best examples of how to make an attractive resume and that translates into getting a secure hire.

Build your skills and endorsements
The skills and endorsements sections of your profile help recruiters rank and filter candidates. Recruiters can use the filters to search for "inbound marketing" and only see profiles that mention that specific skill.

But it is not enough to claim that you have knowledge of inbound marketing. And that's where endorsements come in. An endorsement is when someone in your network says that you have that ability. However, an endorsement is not the same as a professional recommendation. Approval of a skill on your LinkedIn profile is "social proof" that you have that skill.

Although you can include up to 50 skills in your profile, that doesn't mean you have to. There's a chance that if you include as many skills as you can on your LinkedIn profile, you'll end up with recruiters contacting you for positions you're not interested in or a good fit for.

Instead, consider narrowing your list of skills down to endorsed ones and listing them as "core skills" in your skills section.

You can select your top three skills to highlight, and then use the rest of your LinkedIn profile to talk about other relevant skills you want to highlight.

Ask for recommendations

Your colleagues can write recommendations, which goes a long way to optimizing your profile.

Although recommendations sound like endorsements, on LinkedIn they don't mean the same thing. In most cases, recommendations carry much more weight than endorsements.

On LinkedIn, you can ask people to endorse your skills. However, anyone in your network can vouch for your skills at any time without being asked. When someone in your network endorses your skills, that doesn't mean the person is necessarily saying you're good or bad at that skill, just that you have it.

Instead, a recommendation is different. You have to ask people in your network to write a unique and personalized recommendation for you on LinkedIn.

Although there are templates and letters of recommendation, writing a recommendation requires more effort than checking an approval box. Because it takes more effort to ask for and create a recommendation, they tend to carry more weight than skill endorsements.

A few LinkedIn profile updates can go a long way

Optimizing your LinkedIn profile means making a lot of major (and minor) adjustments. But you don't have to do it all at once. If you start small and commit to doing a little each week, you'll find yourself with a well-optimized profile in no time.